We got the opportunity from Focus Bikes to design a large scale outdoor advertisement for marketing purpose in China.
The environment and surrounding area of the advert was the first thing we considered before we began brainstorming ideas. It faces a railway and anyone on the train would only have limited time (about 3 seconds) to take a look at the advert and take the message onboard, so that was one of the more challenging aspects for the team, making it stand out with the smallest of glances!
After we decided on an initial direction we chose to use a combination of light streaks and effects, subtle clouds and lighting for atmosphere and a lot of contrast and energy between the elements, ultimately creating a very eye catching design that was bursting with energy. Colours from the german flag were used to portray the message ‘Made in Germany’.