We recently completed an illustration for a tradeshow called “Hardware+Tools Middle East” based in Dubai. We were asked to create something for their new campaign that had a fresh look and was more vibrant and energetic than their previous advertisements.

The campaign was for B2B use and the show is not consumer based. Therefore we had to be careful to make sure we struck a balance, keeping it creative but also appealing to the commercial market and our target audience.

A little bit about the show:

Hardware+Tools Middle East has firmly established itself as a solid networking platform for manufacturers, suppliers, buyers and trade professionals within the industry in the region. They gather international manufacturers and trade professionals in one meeting place for suppliers and buyers to take a role in this exhibition, improving the efficiency and quality of their construction and building materials.

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