The College of Charleston in South Carolina came to 2xanadu with the task of creating a promotional illustration for their basketball team.

Working with their art director we decided to create a time lapse style sequence of players in the stages of a slam dunk, here’s an initial sketch that was sent to us to get some ideas flowing:

From here the college completed a successful photoshoot and sent over the highres imagery to us. Our design director Mike worked with one of our assistant designers to bring it to life using a combination of paint/watercolour textures and hand drawn elements to accentuate the energy and power of the athletes. Check out our final illustration below:

Our work was displayed on a billboard, window display and other promotional materials for the team. We were definitely pleased with the end result, as were the college! Check out some photo’s of the illustration in use:

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