2013 Update

It’s been a while since our last update and lot of things have happened in the past couple of months. Our Hong Kong studio just launched in the beginning of February and Peter has been away setting it up and meeting new clients out there. This year there will be a lot of stuff going on for us in Hong Kong and China, we will be targeting the sports industry there and sharing our passion for it.


One up coming project we would like to share with you is the brand development for the SCAA cycling team in Hong Kong. The South China Athletic Association Cycling Team was established in 1920 and today they are one of the largest cycling teams in Hong Kong. Their members are active in road racing, criterium, track racing and mountain biking.

They compete at all levels from novice to expert and cater for cyclists of all categories with senior, junior and lady members. Their team members are regular winners in local events and also compete successfully at national and international level. Over the years, They have produced many accomplished cyclists across different disciplines including some olympians and two track world champions.

2xanadu is excited to be helping them out with this brand development which includes producing a new set of promotional photographs and a website. We keep you guys posted, more to come soon!


Triumph Street Triple – Photo’s!

We’re glad to be able to show you some photo’s of this recent project that we completed last December. We were asked to design a new paint job and illustrative icons for a motorbike, the Triumph Street Triple. The theme was inspired by cafe racers.

The vinyl team did a great job applying our designs onto the bike!

Triumph Street Triple – Update

Following on from this post we have now started work on the illustration for the motorbike, here’s a little work in progress image to wet the appetite, more to come soon!

Triumph Street Triple

If you’re following us on twitter you may have seen us talking about creating some custom illustration for a motorbike, the Triumph Street Triple. The theme is about rock culture and we’ve made a start on it now so thought we’d show a little preview. Stay tuned to the blog for more updates in the near future!

Hangzhou Tourism – The Westlake

We were approached last week by Publicitas (China) to assist them on a global project pitch for the Hangzhou Tourism Office. They wanted us to come with a large scale design that could be translated onto a number of different buses in New York, France, London and Malaysia.

It was a big challenge for us to come up a design in just 2 days, and although we would have definitely liked more time we battled through and are pleased with the results, have a look below.


We are excited to announce that the new 2xanadu website is currently in the final stages of development and will be going live very soon.

We also have big plans with one of the most well respected Studio – Sixstation in Hong Kong and China starting soon so keep your eyes on us!



Here is a sneak peek of a new project for Activities Unlimited. We took a fun brief from one of our new partners Jacob Bailey, an award-winning direct response and digital engagement team, specialising in thought leadership and creative strategy. 2xanadu is now working with them very closely to provide creative support on some of their projects.

We are currently at the initial stages of development for 5 new 2D characters for Activities Unlimited’s new website. Maybe more 3D characters to come soon?


Here’s a sneak peek on something we’re very excited to be involved in. A design for a set of commemorative bike gear for the Hong Kong cycling olympic medalists and olympians. We will make sure to show you more very soon!


We’ve secured a few branding and brand development projects from Hong Kong recently, the most exciting for us being with ZERO1, a bike coaching group founded by former professional road racer, Kenji Leung.

Kenji is a good friend of our creative director Peter as they trained and competed together at a young age. He was a Hong Kong National Cycling Team rider from 1995-2004 where he competed in the Asian Games, All China Games and World Championships B before turning Pro. He also competed in Asia and Europe on the Pro circuit and from 2004-2009 he was a member of the” Discovery Channel Marco Polo Team”.

After many years of racing he retired and founded ZERO1. Their philosophy is to push yourself without limits and it aims to educate and develop riders to a higher standard.

Below is a sneak peek of the project:



We recently secured our first client from Vietnam, the Hong Kong Business Association Vietnam. They asked us to re-design their identity in the beginning of a rebrand for their company. More to come soon!