SCAA Cycling team photo shoot

We recently completed a photo shoot for the SCAA Cycling team in Hong Kong. It was shot on location in Tai Mo Shan Peak, the highest mountain in Hong Kong and we managed to capture some beautiful photos after a gruelling 6 hours of photo shooting and riding!


Before the shoot Peter gave a short briefing to the riders, and being a keen cyclist himself he then joined them and art directed the photo shoot during the ride.

Below is sneak peek of a couple of photo’s. More to come soon!



2013 Update

It’s been a while since our last update and lot of things have happened in the past couple of months. Our Hong Kong studio just launched in the beginning of February and Peter has been away setting it up and meeting new clients out there. This year there will be a lot of stuff going on for us in Hong Kong and China, we will be targeting the sports industry there and sharing our passion for it.


One up coming project we would like to share with you is the brand development for the SCAA cycling team in Hong Kong. The South China Athletic Association Cycling Team was established in 1920 and today they are one of the largest cycling teams in Hong Kong. Their members are active in road racing, criterium, track racing and mountain biking.

They compete at all levels from novice to expert and cater for cyclists of all categories with senior, junior and lady members. Their team members are regular winners in local events and also compete successfully at national and international level. Over the years, They have produced many accomplished cyclists across different disciplines including some olympians and two track world champions.

2xanadu is excited to be helping them out with this brand development which includes producing a new set of promotional photographs and a website. We keep you guys posted, more to come soon!


Triumph Street Triple – Photo’s!

We’re glad to be able to show you some photo’s of this recent project that we completed last December. We were asked to design a new paint job and illustrative icons for a motorbike, the Triumph Street Triple. The theme was inspired by cafe racers.

The vinyl team did a great job applying our designs onto the bike!

Triumph Street Triple – Update

Following on from this post we have now started work on the illustration for the motorbike, here’s a little work in progress image to wet the appetite, more to come soon!

Habitue Branding

We’ve just finished this branding for Habitue, new Hong Kong international investment company.

The idea was to create something to represent ‘international’, therefore we used lines to create the outline of the circle, then rotated the letter H in the centre of the circle to be read as “H” or also an “I” standing for Habitue International.

Triumph Street Triple

If you’re following us on twitter you may have seen us talking about creating some custom illustration for a motorbike, the Triumph Street Triple. The theme is about rock culture and we’ve made a start on it now so thought we’d show a little preview. Stay tuned to the blog for more updates in the near future!

Hangzhou Tourism – The Westlake

We were approached last week by Publicitas (China) to assist them on a global project pitch for the Hangzhou Tourism Office. They wanted us to come with a large scale design that could be translated onto a number of different buses in New York, France, London and Malaysia.

It was a big challenge for us to come up a design in just 2 days, and although we would have definitely liked more time we battled through and are pleased with the results, have a look below.

GigaSports Hong Kong

We were well chuffed to see our illustration all over the LUMA section in the GigaSports store in Hong Kong. It was applied onto the walls, floors, tables and shelves. Check out some images below, but head over to the project page for larger ones and more info on the project.

(A big thanks to Albert for taking some great photos for us!)


We are excited to announce that the new 2xanadu website is currently in the final stages of development and will be going live very soon.

We also have big plans with one of the most well respected Studio – Sixstation in Hong Kong and China starting soon so keep your eyes on us!



Here is a sneak peek of a new project for Activities Unlimited. We took a fun brief from one of our new partners Jacob Bailey, an award-winning direct response and digital engagement team, specialising in thought leadership and creative strategy. 2xanadu is now working with them very closely to provide creative support on some of their projects.

We are currently at the initial stages of development for 5 new 2D characters for Activities Unlimited’s new website. Maybe more 3D characters to come soon?