We’ve secured a few branding and brand development projects from Hong Kong recently, the most exciting for us being with ZERO1, a bike coaching group founded by former professional road racer, Kenji Leung.
Kenji is a good friend of our creative director Peter as they trained and competed together at a young age. He was a Hong Kong National Cycling Team rider from 1995-2004 where he competed in the Asian Games, All China Games and World Championships B before turning Pro. He also competed in Asia and Europe on the Pro circuit and from 2004-2009 he was a member of the” Discovery Channel Marco Polo Team”.
After many years of racing he retired and founded ZERO1. Their philosophy is to push yourself without limits and it aims to educate and develop riders to a higher standard.
Below is a sneak peek of the project: