Archive for November, 2011
We got the opportunity from Focus Bikes to design a large scale outdoor advertisement for marketing purpose in China.
The environment and surrounding area of the advert was the first thing we considered before we began brainstorming ideas. It faces a railway and anyone on the train would only have limited time (about 3 seconds) to take a look at the advert and take the message onboard, so that was one of the more challenging aspects for the team, making it stand out with the smallest of glances!
After we decided on an initial direction we chose to use a combination of light streaks and effects, subtle clouds and lighting for atmosphere and a lot of contrast and energy between the elements, ultimately creating a very eye catching design that was bursting with energy. Colours from the german flag were used to portray the message ‘Made in Germany’.
We’ve had so many opportunities recently to work with different bike companies like Focus Bikes, 2XU, and LUMA. There are more projects coming our way from the bike world very soon. This is just so exciting!
We were invited by LUMA to design an artwork for their bike gear a while ago, and the gear has now been produced! We received some images of the gear this morning and our sample is on its way! Beautiful.